中信银行东影南路支行进一步挖掘高端女性客户资源

Citic bank east shadow south road branch high-end women customers further mining resources

"38" international women's day is the annual women's festival. Along with the increasing women's status in modern society, women independent economic ability is growing, "women's day" has become a highly merchants more and more importance of "marketing holiday", in order to further dig high-end female clients resource potential, improve ShuDeHua VIP financial professional investment service quality, expand our influence and popularity of high-end financial investment services system, double south road sub-branch east carefully developed from March 5 to March 8 "38 section" series of marketing activities, use certain holidays, consumer psychology, proactive, meticulous planning, the integrated use of marketing means, such as network layout, interactive marketing, citic VIP wealth management products, brand promotional activities, effectively expanding the market share, on the one hand promoted the China citic bank VIP wealth management in the VIP customers brand affinity and influence. Also made a hefty marketing achievement, on the other hand the activity were also the money more than 1400 outlets, fund more than 180, nearly 400000 insurance, drive savings growth of nearly 8 million.

During the activity, branch in retail outlets put branch product propaganda posters and a promotional gift for furnishings, upholstered publicity column, the theme of the campaign and prepared bright bouquet of lily, the strong festival atmosphere pervaded the business hall. Many female customers are actively involved in the activity, the branch account manager distribute promotional materials to the customer, about the event, the theme of the promotion of financial knowledge. To better attract customers and close distance between the two sides, the branch also through customer manager unified outbound holiday greetings to the female clients, to comply with the conditions of VIP customer feedback the exclusive gift, women to deal with business customers to carry out "into the shop, polite" sweet holiday gifts, combined with the branch 38 section to give back to women customers $9 viewing activity as well as the headquarters of the 38 women's day, and would like the most beautiful you "related theme product marketing activities subbranch of a bank and citic conduction and promotion of VIP wealth management services. On the one hand, let a female customer to know more knowledge of finance and investment, on the other hand, further maintaining the original guest women clients and explore new VIP customers, improve the citic bank guests warm and professional service image, but also to better promote the development of retail business branches and obtained the customer widespread high praise. In addition, during the campaign, branch good exercise the troop, for just after institutional reform to set up customer manager team has accumulated valuable experience, and collected a lot of customer information, marketing for branch in better in the future laid a good foundation.

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