中信银行继续冠名业巡赛 新赛季首站比赛东莞开打

Citic bank continue to named industry tour race dongguan open the new season

On March 10-14, 2013, sponsored by China citic bank name to "China amateur golf tournament" opened the prelude of the New Year. New season's first race, but also the event history of this item 68 race settled in dongguan, guangdong province, was held in citic changping golf club.

Since 2006, China citic bank has 8 years history involved in golf, for China's golf development provides great support. "Amateur golf tournament in China" is China citic bank sponsor or host a series of golf in one of the most important. Before the 2009-2012, citic bank for this event offers exclusive naming sponsorship for four years. In 2013-2016, citic bank will inject again for this event again 4 years of support.

Over the past seven years of gradually deepened, citic bank golf brand has been deeply rooted in the hearts of the people. Citic bank also through its differentiation and systematism, scale, and brand golf marketing and service system, become the present domestic only one into a system to develop golf marketing and service of banking enterprises, provide effective financial services for its clients.

4 years of brand competition power Chinese player growing up

Is name to citic bank in 2009-2012 to sponsor "China amateur golf tournament" the first four years, citic bank investment become the "industry tour" in the direction of more professional, more standardized, more specifications in the development of strong backing, as the growth of China's outstanding golfer, for China's golf development platform to create a more superior exercise. High count China places a handful of nearly 400 professional golf players, close to 300 from "tour". Sponsored by the China citic bank named for four years, fostered such as power industry "tour" LiuYu, Wang Ziyi, Yang Jiaxin, Zhang Weiwei, Yan Jing, days lang, Li Haotong, LiuYuXiang, Zhang Jin, Huang Yongle excellent golfer.

Again in 2016, golf will be as an official event in Olympic Games, Asian games and universiade and the national games and other large sports games, golf has been are formal events. Tour "industry" as the host of the state sport general administration and the jurisdiction of the competition, is the cradle of Chinese excellent golfer growth, is the important base of national golf players selection and training. "Industry tour" in citic bank under the support of rapid development, is also a symbol of Chinese excellent golfer's rapid growth.

At a news conference at the end of 2012, China citic bank, announced in 2013-2016 for another four years of the competition to provide exclusive, and add 2 RACES each year, held a total of 9 RACES. In 2013, the China citic bank name to sponsor "tour" of the fifth year, the game will be in dongguan, changde, hefei, kunming, Shanghai, Inner Mongolia, nanjing, hainan, shenzhen and other nine provinces or cities. In golf formally into, become the 2016 Olympic Games official competition projects at present, China citic bank continued support for the development of Chinese golf, golfers will help China in the Olympics, better achievements in the international arena.

Build golf activities provide effective financial services system

Continue to tour "industry", China citic bank is "citic platinum golf" brand is an important part of, as well as to provide effective financial services provide the platform.

Involved in golf field since 2006, China citic bank carried out including the China amateur golf tournament "" China citic bank, citic bank junior golf tournament," zhang lianwei "cup international junior golf invitational, junior golf camp" genius ", and "sweet card" women's golf camp golf activities, formed the activity system, covering the teenagers and adults, male to female, beginner to the professional golfer category.

Industry about the "tour" another four years, citic bank will continue to be combined with the integration of sports fitness, leisure, entertainment, business, communication and other functions in one of the sports project, for its strategic customers, and retail bank customers and company bank credit card customer to provide more high quality financial services, including the sporting event guest players continue to launch during the matching game, welcome dinner, clubs, golf experience camp personalized debugging, participatory activities, attending matches, etc for its customers the opportunity to close to participate in the national large-scale events. Citic bank investment in golf, reflected its not only focus on the customer financial needs met, also pay more attention to clients to enhance the quality of life, together with the customer for the concept of healthy and sustainable growth.

8 years insisted on golf brand thorough popular feeling

Over the years, citic bank insistence of golf marketing and service strategy for China citic bank has brought remarkable benefit in the market, at the same time "citic bank golf" brand already thorough popular feeling, also shows the strength of citic bank and high-quality financial services.

Since 2006 involved in golf, in providing players with growth platform, promote the popularization and development of Chinese golf at the same time, citic bank and through a series of golf, in customer service, corporate communications, brand promotion, media publicity, etc, to obtain the corresponding return, for its core business of financial help.

Is such a relation of mutual promotion, let China citic bank can investment year by year, and gradually formed a relatively perfect and mature golf marketing and service system. At present, founded by citic bank independent or sponsored by many golf events or activities has covered 30 several major cities across the country, formed the brand effect significantly. Into the New Year, insist on A national grade A golf tournament on, will continue to citic bank to build A platform of health, fashion, consolidate people impression of citic bank strength and high quality service, let China citic bank golf brand.

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