中信银行喜获“普及金融知识万里行”最佳创新奖

 Citic bank was awarded "best wan lixing" the popularization of financial knowledge innovation

Recently, the China banking association issued a "about recognition of" 2012 China banking finance knowledge wan lixing "the decision of the advanced units", China citic bank in the event the competition, was awarded "best innovation award".

Since August 2012, organized by consumer protection committee, the China banking association, the member bank unit to participate in the "universal financial knowledge wan lixing" activities carried out in the warm. To make activities to achieve the best effect, in the service of financial investors at the same time, create characteristic of service brand, China citic bank head office made the activity plan and the branch was deployed. By the headquarters of a unified planning and organization, each branch cooperation, activities to life.

Citic bank during the activity, make full use of professional knowledge and rich resources, through popularizing financial knowledge, let the public know, familiar with the bank; Through about business and products, enhance public confidence in the banking services; Through regular risk warning, improve the public sense of financial security, multi-angle and multi-form, carry out financial education to the public in all aspects; Through multiple theme activities, promote the bank to further improve the quality of service. Branches all over the country decorating banners or LCD screen scrolling marquee form propaganda "wan lixing" the popularization of financial knowledge and financial knowledge service month beside you. Set up the branch outlets XuanChuanTai, put at the eye-catching place of the poster and Yi Labao, and shall distribute promotional materials. Various branches organized various kinds of customer knowledge salons, seminars, the spread of financial knowledge with the customers. Combined with our own characteristics, give play to China citic bank on women customers, old customers, teenagers and advantages of VIP customers, the need to understand financial knowledge in daily life, the need to master financial skills, targeted for customer knowledge; At the same time also will be able to provide financial services, especially women, the elderly and abroad business to provide characteristic service for community residents and the people, and further improve the quality of financial services in the people daily life. Widely praised by the community residents.

Through the banking "popularize knowledge of financial wan lixing" the series activity, China citic bank on the one hand, in the field of consumer protection to fulfill the social responsibility, closer relationships with consumers, improve the financial literacy for social participation; On the other hand, fully shows the integrity services to the public good image of China citic bank.