中信银行成立网络银行部

Citic bank established network k

The recent banking network become a trend since. The reporter understands, recently, citic bank established network, k, and proposed "to create another online citic bank" goal.

It is reported that citic bank new strategic planning, network, k is independent of tests of line and private line department, which do not belong to the company's business department, and do not belong to the retail business department, can independently by loan business, go with citic characteristics of the network bank product innovation road, the establishment of differentiated competitive advantage, the future will achieve "to create another online citic bank" of the strategic objectives.

In addition to the traditional electronic banking besides, citic bank network bank will also break through remote accounts and network credit verification, and other key technology difficulty, major breakthroughs in e-commerce, mobile payment and network loans and other products field. In the future, citic bank will still focus on exploration and Internet enterprise, payment mechanism and network operators, cooperation, innovation cluster marketing mode, and realize the customer resource sharing.

The network bank will promote branch product manager team construction, the use of network build online offline network bank marketing model. Play digital marketing platform advantage, improve marketing efficiency, reduce marketing costs, the formation of network transformation and the strategic development of the strong support.

In the future, citic bank will further strengthen and electronic business enterprise cooperation, to financial mall and social e-commerce platform based on Internet, will give, and network enterprises as the network bank direct marketing target customers, and through the and famous e-commerce company, direct access to the network customers. According to introducing, citic bank financial mall will learn many domestic e-commerce mode, specialized in selling insurance, funds, financial products, small loans, and other financial products, facing the open customer base, including the citic bank customers. Based on data mining and customer business intelligence technology, build digital marketing platform, and develop the network marketing.