中信银行上海分行：多元化专业化创新产品服务

Citic bank Shanghai branch: diversified professional innovative products and services

In recent years, citic bank Shanghai branch based on customer demand, diversified and professional direction for positive for the adjustment of the product and the service innovation, realize the new development. Especially the syndicated loan business, in a short span of three years, adhere to the build platform, adhere to the talents cultivation, adhere to innovation, realize from scratch, growing new situation, a universal financial, three-dimensional, housekeeper type syndicated loan new mode.

Since it was established in 2007 investment since k, citic Shanghai branch through the syndicated loan way, invest a lot of credit resources to support the key foundation of Shanghai construction engineering and the people's livelihood project, which involves the range traffic, electric power, tourism, shipping, security room construction and other fields, syndication project including Shanghai city for the huangpu river, Shanghai electric power tunnel MRTS syndicated caojing power plant syndicated, east China power grid, ShenDi syndicated bank group, Shanghai shipping center syndicate, etc. At the same time, citic Shanghai branch also realized three-dimensional customer base, effectively promote the structural adjustment of the customer. Up to now, the bank has development for the north city, Shanghai gm, the far east leasing, Shanghai city cast, Toyota cars, southern cement, ShenDi group and so on the domestic and foreign large-scale enterprise group.

In 2012, known as China's first PE, along with the deterioration of the capital market, private fund through the IPO has become an army from a single log bridge; Private equity fund raising the grim situation, many capital investment in breach of contract; The traditional commercial bank for PE service single, functional dispersion, product fit is low. Citic bank to promote private equity fund development, through the integration of capital, project, private equity fund many resources, relying on the traditional businesses of Banks and investment banking products and strive to create the first domestic professional service PE bank service brand, citic bank Shanghai PE club, changed the past bank for PE loose, simple service mode. Through actively integrating the resources, service platform is changed, the brand, be able to batch output important service mode, won the market highly recognized.

It is reported, citic bank Shanghai PE club service mode in China belong to the first, summarize up basically has the following a few big innovation points: first, the integration of bank resources, providing full process service plan. Secondly, the investment bank business model innovation, make PEMA (mergers and acquisitions and fund) service mode. Again, in the bank, on the basis of service for private equity fund to provide special places. For PE road shows, the customer activities with exclusive venue for the club member units to provide specialized services to promote and organize regular member activity, share new investment trends.